More upgrading at the Times

We are again undergoing change at the Fort Frances Times, though you will not see any differences in the newspaper. The changes are all occurring in software.
As newspapers across Canada receive more advertisements electronically, production people are discovering that not all ads follow the same stringent protocol.
For instance, we discovered an ad produced by one of North America’s largest advertising firms had a substantial problem while the system was being tested in the building.
It allowed us to go back to the creators and have the ad “fixed.”
Other papers across Canada were going to find that they were going to have problems recreating the ad.
Internally, we have established our own protocol having ads produced to a PDFX1a standard and our commercial printing jobs to a PDFX3 standard. Both standards mean the ads contain all the information that is required to reproduce the advertisement on paper as it was designed.
But to reach those standards, we have had to upgrade our computer processing equipment and software. The ads are printed to a file. Software then examines file document to ensure that the fonts and graphics are correct.
The software checks to see that the colour will separate properly and that the correct resolution is set.
If all of that is found to be correct, it then gives permission for the ad to be used in the paper. If something is incorrect, the computer automatically will e-mail the producer of the ad, advising where the problem exists and how to correct the issue.
Unfortunately, it will not catch that grammar or spelling mistake.
The new system, as it has been set up, also will allow future editions of the Fort Frances Times, Daily Bulletin, and Rainy River Record to be sent electronically to homes, appearing on your screen just as the paper looks when it is delivered by carrier or mail.
Shortly, we also will begin using new software to lay out the paper, which will allow us to take advantage of new software. Great improvements have been made so that the typography is more pleasing to the eye—and that makes reading a newspaper easier.
The changes are not as dramatic as they were during the 1980s and 1990s. Our staff will be learning new skills again and we will have new challenges to face.
Your paper will look much the same as it does today, but internally we hope we will have solved some of the devils in our work.

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