Special Olympics teaming with Safeway

Press Release

In an effort to ensure more individuals with an intellectual disability have access to sport programs, Special Olympics has teamed up with Canada Safeway in a one-month in-store campaign designed to raise support for its programs.
The campaign runs through to May 1.
Special Olympics awareness promotion ran in-store this past Saturday.
Athletes visited Safeway stores to “meet and greet” customers and offer insight as to how they have benefitted from being involved with Special Olympics.
Safeway customers in Fort Frances were invited to support Special Olympics athletes by making a $2 donation as they passed through the check stands.
Those who did received five Bonus Airmiles Reward Miles.
Each store has been challenged to develop additional fundraising events to draw further attention to the needs of Special Olympics programs.
“With many of our employees being Special Olympics athletes themselves, we see firsthand the great value of Special Olympics’ programs,” said Natalina Porpiglia Dafnis, Publics Affairs co-ordinator, Canada Safeway Ltd.
“By expanding our relationship with Special Olympics, we know more individuals will have access to these valuable sport opportunities,” she added.
“Special Olympics shares in Safeway’s belief of building healthier and inclusive communities,” said Glenn MacDonell, president and CEO of Special Olympics Ontario.
“For over 40 years, Special Olympics has dedicated itself to enriching the lives of individuals with an intellectual disability through sport so that they may enjoy the benefits of a healthy lifestyle,” he noted.
“We commend Canada Safeway and its 30,000 employees for their leadership and commitment to this goal,” MacDonell added.