Sponsors’ logos are commonplace in the world of auto racing.
But one logo displayed by Jamie Davis’ car at the Emo Speedway this weekend won’t be of a sponsor.
Rather, it will be the other way around.
Davis’ car will bear the logo of the Riverside Foundation for Health Care when he takes to the track Friday and Saturday nights as part of the Emo Fair races.
He and girlfriend Alyssa Vanderaa, who is organizing the fundraising drive, wanted to do something notable during a rare stop in Emo.
“He comes home for the fair time to race, and he just thought that doing a theme for the car would be cool,” Vanderaa explained.
“We looked around and tried to find a foundation that we could raise money for,” she added.
Vanderaa said her aunt works at La Verendrye General Hospital and suggested the new palliative care room, which is slated to open next month.
“She said that they could use money and fundraisers, so we decided to do that,” Vanderaa remarked.
“It was good, too, because we decided to keep it local.
“Jamie has a lot of support and fans and sponsors from Fort Frances, so that was a bonus to do a fundraiser that would stay locally,” she added.
The newly-designed wrap for the car was not yet ready by press time, but Vanderaa explained the Riverside Foundation for Health Care logo would be prominent, along with Davis’ other sponsors.
The wrap was expected to be ready to be applied to Davis’ car tomorrow night, in time for racing on Friday.
Pledge forms will be available at the Emo Speedway for the rest of the 2010 racing season, and Vanderaa will set up a penny table this Saturday night at the fair.
Davis has recorded a pair of second-place finishes in the Modifieds division in limited action at Emo this year.