‘Tree of Life’ campaign underway

Press Release

The Riverside Foundation for Health Care and Shoppers Drug Mart once again are partnering in an effort to raise funds in support of women’s whole health in Rainy River District through the 10th-annual “Tree of Life” campaign.
The four-week fundraising campaign, running from Sept. 17-Oct. 14 at more than 1,180 Shoppers Drug Mart stores, will harvest essential funding to directly support the Rainy River District Breast Health Network’s resources and programming initiatives.
“Community fundraising initiatives allow us to provide women with the resources they need to improve their health in mind, body, and spirit,” said Foundation director Nicke Baird.
“From Sept. 17 through Oct. 14, we encourage everyone to get involved in women’s health and support the Rainy River District Breast Health Network directly through Shoppers Drug Mart’s ‘Tree of Life’ fundraising campaign,” she added.
Each fall, the campaign provides customers with the opportunity to purchase and personalize a “Tree of Life” icon, which then are prominently displayed on the “Tree of Life” in all participating stores.
Make a difference and support women in communities across Canada by visiting any local participating Shoppers Drug Mart store and purchase a “leaf” for a loonie, a “butterfly” for $5, or a “cardinal” for $50.
“To achieve our goal of improving women’s health in the Rainy River District, it takes the commitment of our whole community and we thank Shoppers Drug Mart, their employees, and customers for coming together and supporting us through the 2011 ‘Tree of Life’ campaign,” said Baird.
National in scope, yet locally-based, the annual “Tree of Life” campaign offers patients, customers, and employees the opportunity to donate directly to the organizations that make a difference in their own communities.
Since 2002, the “Tree of Life” campaign has raised more than $14.7 million for Canadian health charities.
In 2011, more than 400 women’s health charities across Canada will benefit from the campaign’s proceeds, with 100 percent of funds staying in the community where they are raised.