‘Tree of Life’ campaign to be held once again

Press Release

The Riverside Foundation for Health Care and Shoppers Drug Mart once again are partnering in an effort to raise funds to advance women’s whole health in Rainy River District through the ninth-annual “Tree of Life” Campaign.
The four-week fundraising campaign, running from Sept. 18-Oct. 15 at Shoppers Drug Mart here, will “harvest” essential funding to support the Riverside Breast Health Program, which is celebrating its 25th anniversary in October.
“We want to support women’s health and the Riverside Breast Health Program seemed to be a great fit,” said Kevin Nielson, owner of Shoppers Drug Mart in Fort Frances.
This year’s campaign will introduce new icons for the “Tree of Life,” which customers have the opportunity to purchase and personalize with each contribution.
Support the harvest by visiting the local store and purchasing a “leaf” for a loonie, a “butterfly” for $5, or a “cardinal” for $50.
These will be displayed on the front window at Shoppers Drug Mart.
Last year, the local team at Shoppers Drug Mart raised $1,883.
Nielson then matched the funds for a total contribution of $3,766, which also was put towards the Riverside Breast Health Program and earmarked for new digital mammography equipment.
Since 2007, $8,780 has been raised locally for the Riverside Foundation for Health Care through the “Tree of Life” campaign and matching funds.
“Being able to purchase state-of-the-art equipment truly takes the commitment of our whole community, and we thank Shoppers Drug Mart, their employees, and customers for coming together and supporting us again through the 2010 ‘Tree of Life’ campaign,” said Foundation director Teresa Hazel.
Please lend your support by saying “yes” when asked if you would to buy a leaf, a butterfly, or a cardinal from the Shoppers Drug Mart “Tree of Life” campaign.
Help make a difference in women’s health—100 percent of the funds stay in the community where they are raised!