‘Styling for Life’ campaign underway

Press Release

In support of Breast Cancer Awareness Month, Regional Cancer Care is pleased to announce the launch of its second-annual “Styling for Life” campaign to promote breast cancer screening among women aged 50 and older.
It was piloted in Thunder Bay last year with great success.
This year, Regional Cancer Care is partnering with the Thunder Bay District Health Unit and the Northwestern Health Unit to expand the campaign across the region.
To date, 70 salons from Kenora to Longlac have signed up.
“In Northwestern Ontario, only half of all eligible women are screened regularly for breast cancer,” noted Lori Della Vedova, manager of cancer screening programs for Regional Cancer Care.
“What we hope to accomplish with campaigns like ‘Styling for Life’ is to encourage women to talk with each other about the importance of breast screening.”
The campaign runs until Oct. 31, and builds on the special relationship between stylists and their clients.
Participating salons are provided with simple facts about breast cancer screening and fun promotional items to encourage easy and open conversation between stylists and clients about the importance of breast screening for women.
In Northwestern Ontario, look for the “Styling for Life” logo at salons throughout the region, including Fort Frances, Emo, Rainy River, Atikokan, Dryden, Ignace, Kenora, Red Lake, and Ear Falls.
“We have had a wonderful response from salons throughout our region for participation in this campaign,” said Arlene Lesenke, director of health protection for the Northwestern Health Unit.
“Our goal is to increase the number of breast screenings done in our communities, which will result in early detection and early access to treatment,” she added.