For many years, the Kenora-Rainy River district has been the travel destination for thousands of tourists and for just as long, it has been presumed its value to the region’s economy has been obvious.
But according to area outfitters and tourism associations, senior levels of government have failed to recognize the true economic value in true dollars and jobs. Consequently, say industry officials, the industry is constantly faced with the task of justifying its significance.
That is why in 2001, the Northwestern Ontario Tourist Association (NWOTA), the Northwestern Ontario Development Network (NODN) and other regional organizations hired PFK Consulting and the Canadian Research Institute to conduct an independent study of the economic impact of tourism in the region.
On Aug. 26, the preliminary findings of that analysis were released and they came to a decisive conclusion: Tourism brings in a pile of money and most of it stays right here.
Key findings of the research include:
• Annually, through capital expenditures and operating costs, the accommodation industry directly invests $260.4 million.
• Ninety percent of all expenditures made by tourism establishments are made in Canada. More than 75 percent of all expenditures are made locally.
• Each year the industry spends $71 million in wages and benefits, employing over 6,000 individuals.
These results came as no surprise to those in the know.
Tannis Drysdale, president of the Northern Ontario Association of Chambers of Commerce (NOACC) said the results blow holes in the theory tourism only benefits a few large operators.
“There was a perception outfitters were all a bunch of rich Americans, bringing everything in and not spending the money here,” said Drysdale. “This analysis proves that is not true.”
“This is a really good-news story for us and it tells us we have a key industry we need to protect and preserve,” she added.
NODN President Geoff Gillon’s reaction was equally favourable.
“It is clear from and economic development standpoint that tourism is a key driver of our economy,” Gillon said. “Understanding the size and importance of this industry will help us discuss (with government) in real terms the need for infrastructure, marketing and support for the business of tourism.”
Tom Pearson is the president of NWOTA and the owner of Camp Narrows Lodge on Rainy Lake. For him, the most important point is the findings will serve to strengthen the industry’s hand when dealing with governments.
“Now we’ll have real clout when we talk to the government,” he said. “The government likes to talk positively about tourism, but when we have a problem, they don’t listen. Maybe now they will.”
Pearson cited the cancellation of the spring bear hunt, the national firearm registry and harassment at the border of tourists with records of minor past indiscretions as prime examples of governments undermining the industry on which he and so many others depend.
“We knew the numbers would be like this,” he added. “It proves most of the money stays right here as we’ve always believed.”
Phase two data determining the total value of tourism – direct, indirect and induced – is expected to become available in the next few months.
Fort Frances Times
Local News from Across the Rainy River District
