Safeway kicking off charity campaign

Canada Safeway staff chose Fort Frances youth William Moody Jr. as the focus of their 2007-08 “We Care” campaign, and will start raising funds this week.
From today until Saturday, customers will be asked to participate in the “Air Miles Bring Smiles” promotion. When going through the check-out or at Customer Service, they can make a donation to Moody and get Air Miles in return.
For every $2 donated, Canada Safeway will give the donor five Air Miles.
There is a limit of 250 Air Miles per customer, which would equal $100 in donations.
To wrap up the week-long promotion, Moody and members of the local Calder clan, of which Moody is a member, will be at Canada Safeway on Saturday to bag groceries and promote the “We Care” campaign.
But the fundraising won’t stop there as “Show Your Heart” coupon books in support of the “We Care” campaign are expected to go on sale sometime next month.
As reported in late November, Moody suffers from spina bifida and uses a wheelchair to get around. As such, fundraising efforts will go towards buying a portable lift for Moody’s home to better allow him to go up and down stairs to leave or enter the house.
Canada Safeway is aiming to raise $15,000 to help purchase and install the lift.
The deadline to apply to be the store’s chosen charity was Nov. 6, after which time Safeway staff voted on one of six different applicants over a two-week period.
Unlike previous years, the company has changed its focus from helping basically any non-profit group to adopting a specific individual with a disability or organization dealing with persons with disabilities.
The store’s most recent adopted cause was the Riverside Foundation for Health Care’s “Just Imagine” campaign. That partnership brought in $24,131 to be used to buy a CT scanner at La Verendrye Hospital here.
Since 1998, local Safeway employees have helped raise money for the Riverside Foundation for Health Care, Friends of the Library, Fort Frances Friends of Animals, the skate park, Crime Stoppers, and the “Community Chest.”