Staff
Today is the start of “Movember,” where men around the world grow moustaches to raise funds and awareness for men’s health, specifically prostate cancer.
Local men are encouraged to participate by registering at ca.movember.com with a clean-shaven face, then for the next 30 days grow their moustaches to become walking billboards prompting conversation around the often-ignored issue of men’s health.
Male participants, known as “Mo Bros,” can be supported by the women in their lives, “Mo Sistas,” as they raise funds by seeking out sponsorship for their Mo-growing efforts.
The funds raised are directed to programs run directly by “Movember” and their men’s health partner, Prostate Cancer Canada.
Together, the two organizations work together to ensure that “Movember” funds are supporting a broad range of programs that coincide with their strategic goals of awareness and education, survivorship and research.
“Movember” continues to work to change established habits and attitudes men have about their health, to educate men about the health risks they face, and getting them to act on that knowledge, thereby increasing the chances of early detection, diagnosis, and effective treatment.
In 2010, nearly 119,000 Canadian “Mo Bros” and “Mo Sistas” got on board, raising $22.3 million.
For more information, visit ca.movember.com
