Future markets shifting to web-based experience

By Troy L‘Hirondelle

The big news last week in technology was Google.
September marks the month of Google’s founding 10 years ago and on the occasion of this anniversary, it launched its new web browser, called Chrome.
This new browser from Google will compete with existing ones such as Internet Explorer, which comes bundled with any Windows PC, and Mozilla Firefox. In the company’s own words, “Google Chrome is a browser that combines a minimal design with sophisticated technology to make the web faster, safer, and easier.”
If you would like to find out a little more about what Google has to say, or if you would like to download your own copy of Chrome, you can go to http://www.google.com/chrome/
So why has Google decided to go into competition with the likes of Microsoft in the web browser business? Well, there are a couple of things that can be said on that. For starters, we should talk about how the company sees itself.
For most users Google is the site you go to when you want to find other sites—and that’s certainly the core of the company’s service offering and what it originally was founded on. But as the company has grown and evolved, it has more firmly defined itself as a web services company, with its search engine as one of its services.
Other services offered by Google you may be familiar with are Gmail, Google Maps, and Google Docs. If you were to use any of these applications, you would start up your web browser, go to the website for one of these applications, and start using it.
So you can see that the web browser is a pretty essential part of the whole experience of using one of Google’s application—and so it makes a lot of sense that Google should have its own browser.
The second thing worth talking about is the fact the nature of the Internet has changed a lot since it originally was created, and continues to change. We talked about this in an earlier column with regards to people increasingly using the web to view multimedia and use applications like Facebook.
Google’s bet is that the way in which we use the Internet will continue to change, and that we will use our web browsers more and more. Instead of running common applications, like text editors, graphic editors, spreadsheets, and so on, off our computer, Google sees us running these applications on their computers and accessing them through our web browser.
So the release of their Chrome web browser is a way to get out in front as the web enters a new phase.
You might remember not too long ago a lot of talk about Microsoft trying to buy Yahoo. Just as Google is trying to move in on Microsoft’s market of desktop applications with its own web-based applications, Microsoft has made attempts to make inroads into Google’s search engine market by trying to acquire the Yahoo search engine.
Microsoft and Google definitely are the two biggest organizations driving application and Internet development, and it seems that both see future markets shifting toward a much more web-based computing experience.
Troy L’Hirondelle is a programmer and systems administrator at Times Web Design.

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