Lakehead to assess tourism market

The Ontario government is helping to enhance tourism opportunities in the Thunder Bay and Superior North area by investing in a study to assess the status of the region’s tourism market, it was announced yesterday.
“Tourism plays an important role in supporting the economies of many small northern communities and plays a significant role in the city of Thunder Bay as well,” said Thunder Bay-Atikokan MPP Bill Mauro, who is the parliamentary assistant to Northern Development and Mines minister Rick Bartolucci.
“I am pleased that our government is helping to support the continued growth and development of the tourism industry in our region,” he added.
“Our region boasts some of the most spectacular scenery in Northern Ontario,” echoed Thunder Bay-Superior North MPP Michael Gravelle.
“This study will provide a foundation upon which we will further grow our reputation as a world-class tourism destination.”
The Ontario government is providing almost $46,000 to support the Premier-ranked Tourist Destinations Framework—a project developed by the Ministry of Tourism to help municipalities and regions assess their market status as a tourism destination.
The workbook guides participants through a three-step process of evaluation, interpretation, and future planning—enabling a region to plan for future development of its tourism economy.
The Northern Ontario Heritage Fund Corp. is providing $25,700 while the Ministry of Tourism is supporting the study with $20,000.
“Initiatives like this will help to create new jobs and economic opportunities in the Thunder Bay area,” said Bartolucci, who also chairs the NOHFC. “Our government is pleased to support initiatives that will increase tourism and boost economic growth in the north.”
“As one of the most beautiful regions in Ontario, Thunder Bay and the area north of Lake Superior provide the perfect destination for adventure tourists,” said Tourism minister Jim Bradley.
“I am delighted to support an initiative that builds on the excellent products and services provided by tourism operators in Northwestern Ontario and helps them plan a bright future for their businesses.”

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