Funding aimed at northern tourism

Some $1,910,000 in joint federal-provincial funding was announced Friday under the third year of the Strategic Tourism Development and Marketing Partnership of Northern Ontario.
Building on the partnership’s impressive record of success, this funding will support a number of tourism initiatives, including the development of a new five-year Northern Ontario Tourism Marketing Strategy designed to promote Northern Ontario as a premiere tourism destination.
Extensive industry consultations across the Northern Ontario will take place from April 24-May 4 to gather input and support for the development of the marketing strategy.
“Canada’s New Government recognizes that tourism is a key industry in Northern Ontario, supporting valuable jobs and injecting new money into the economy,” said federal Health minister Tony Clement, who also is responsible for FedNor.
“Our investment of $750,000 will support this strategy and help ensure that the region’s tourism industry is able to capitalize on this competitive market,” he added.
Of the total $1,910,000, FedNor will provide $750,000, the Ontario Ministry of Tourism will invest $750,000, and the Northern Ontario Heritage Fund Corp. will give $410,000.
“The McGuinty government is committed to growing the economy in Northern Ontario, including its vibrant tourism sector,” said Northern Development and Mines minister Rick Bartolucci, who also chairs the NOHFC.
“I am delighted that the NOHFC could invest $410,000 this year in the marketing partnership to further develop its tremendous economic potential.”
“Tourism means jobs in communities across Northern Ontario,” echoed Tourism minister Jim Bradley.
“The new marketing strategy will help bring more visitors north, and help the industry fulfill its potential,” he added.
The Strategic Tourism Development and Marketing Partnership for Northern Ontario is an innovative partnership involving FedNor, the Ontario Tourism Marketing Partnership Corp., and the NOHFC designed to provide more
effective support for the tourism industry in the region.