Cornell Farms in Devlin, along with Gammondale Farm of Thunder Bay, were recognized this morning in Thunder Bay for earning the Premier’s Award for Agri-Food Innovation Excellence regional awards.
The award was presented to Kim Cornell due to his shift to direct marketing to better respond to consumer demand.
Cornell also developed a marketing approach that included branding, the use of a wireless Visa/debit machine, and a range of new beef products that incorporate other local products such as wild rice.
Consumers have responded in kind, increasing their purchases of beef products at the local farmers’ market.
The Premier’s Agri-Food Innovation Excellence awards are part of a five-year, $2.5-million program (now in its second year) established to recognize innovators who contribute to the success of Ontario’s agri-food sector.
A total of 55 regional award winners are being recognized across the province. They receive $5,000 each for their innovation.
The same award was won by two local producers last year.
Pine River Ranch near Pinewood, owned by Amos and Heidi Brielmann, was saluted for its environmental stewardship and green energy options.
Meanwhile, Deb Cornell and Bill Darby, owners of the Rainy River Elk Company in La Vallee, were recognized for their marketing efforts in the wake of the BSE crisis that affected their access to the U.S.
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