‘Canada’s Jam’ now being sold at Cloverleaf

Canadians are crazy about jam. In fact, the federal government officially recognizes, regulates, and tests 14 different names for “jam,” including fruit spread, preserve, jelly, marmalade, and spread.
Our seriousness about jam has led to the production of some of the best jams in the world right here in Canada.
Cloverleaf store in Emo has been known for its delicious jam for years. U.S. anglers and hunters often would stop to buy cases—either on their way to camp or on their way back home.
Last spring, Cloverleaf owners Mark and Dan Loney were told the producers of their famous canned jam no longer would be able to supply their store.
So these resourceful entrepreneurs began doing some research and started making phone calls to locations across Canada.
The result of their efforts was their own brand of jam, which they decided to call “Canada’s Jam.”
The jam is being produced for them by “Last Mountain Berry Farms” in Southey, Sask. Last August, Mark Loney visited the company’s factory and was thoroughly impressed.
“The smaller batch sizes and the high-quality fruit make for a better jam,” he explained.
At the moment, the factory only produces strawberry, raspberry, and blueberry jams, but there are plans to increase the variety in the near future.
The Isaac family, who own Last Mountain Berry Farms, are pioneers in the production of Saskatoon berries and are the number-one processor of this berry in Canada.
“The Saskatoon berry is a uniquely delicious berry rich in antioxidants,” noted Loney. “I think for that reason, you’re going to see the Saskatoon and the blueberry develop into the number-one and two choices of many Canadians.”
The Loneys decided to market their new jam in a can rather than a jar because it improves the taste. Quality jam, it seems, always has been packaged in a tin.
This allows for a fresher tasting and better quality-controlled jam—possibly because it prevents exposure to various light sources and their harmful effects.
Cloverleaf presently is selling its new jam in their own store, but is looking for ways to market it across the country. They also are exporting Canada’s Jam to the United States.
“We’re the only Canadian jam in a can in the United States,” he added with pride.
Pure jam, which is what Canada’s Jam is classified under, must contain at least 45 percent finished fruit by weight after canning. It cannot contain sulphur dioxide, artificial colour, or preservatives.
The ingredients are simply berries, sweetener (sugar/glucose), pectin, and citric acid.
So if you are a fanatical Canadian and love your jam, try Canada Jam’s traditional strawberry, raspberry, or blueberry. Or wait for the new Saskatoon Jam—it’s coming soon!