Dismayed

Dear editor:
I am writing you about my dismay at seeing the new Christmas parade format in the Oct. 2 issue of the Times.
Having participated in the parade for the past several years with a float, I can’t see the benefit of having a parade of lights parked in the downtown area for the whole day.
I have to be honest in stating that it looks more like an idea to get shoppers into the downtown than a Christmas parade.
This idea is being proposed by a group of businesspeople who may have sponsored the parade but in themselves never participate by building a float and actually entering the parade.
The number of entrants has dropped off over the last several years and some new ideas should be entertained. But there are many reasons not to use the proposed format.
This parade is for the enjoyment of the young and not-so-young to come and participate in a community event at this special time of year. The effects of the hard work put into building a lighted float will be lost when it is parked all day downtown.
Driving up the main street, and seeing the eyes and hearing the cheers and clapping, will be lost to yet another commercial venture.
And what will happen to the effect of Santa bringing up the rear of the parade? Will it be lost in having him in one of the promo stores?
The true effects of a lighted float are not apparent until it is dark. Most of the past floats had riders (for example, the church groups, the hockey club, and mini-queen and king) and I am certain the majority of these groups will not be willing to stage a float all day in one location.
This will mean even fewer participants—and maybe an end to a great tradition.
Yes, I agree that to organize a parade is a big job and takes dedication. But when times are tough for a business, the best way of advertising is to get your message out—and what better way than putting a few lights on a vehicle and making a lot of people happy.
If you still want to see a great parade, come to Emo on Dec. 6 at 6 p.m. sharp, followed by fireworks, hot chocolate, and goodies.
Last year, we had about 35 entries and it’s looking good again for this year.
Thanks,
Bill Whiting
Barwick, Ont.