Press Release
It’s a practice that’s as old as hammering a lawn sign into the ground: a new candidate comes into the fold and the local riding association orders a new batch of signs.
But it’s also a practice that is changing—thanks to an inventive partnership between NDP candidate Sarah Campbell’s campaign and MacPrint, in conjunction with Link Signs in Dryden.
Thanks to a bit of ingenuity by MacPrint owner Graham Mackenzie, Campbell’s campaign is recycling the party’s old lawn signs to limit its footprint on the environment.
“You really have to credit Graham with the idea,” said Campbell.
“We were talking and I mentioned that it was really a shame we couldn’t use the old signs,” she noted.
Mackenzie came back with the plan to resurface the old Howard Hampton signs, some dating back nearly 20 years, with a vinyl covering, turning them into brand new Sarah Campbell signs.
“We’re minimizing the impact of the environment and we’re shopping locally,” Campbell said.
Shopping local has been a key component of Campbell’s campaign, with her team pledging to ensure any money that can be spent locally will be spent locally.
That means all flyers, magnets, bumper stickers, and even campaign buttons have been purchased locally to ensure the communities within the Kenora-Rainy River riding benefit from the election campaign.
“The Ontario NDP has a ‘Buy Ontario’ policy but we really wanted to strive to go one step further, with a ‘buy local’ policy,” Campbell explained.
