Tips for search engine optimization

By Leanne Beck
The most popular questions clients ask us, in one form or another, are about search engine optimization (SEO).
Don Foster, of Nestor Falls Marine, “would like help as far as getting more visible on the web” while Terry Gill, of Ontario Northern Wilderness Houseboats, would like to know more about “optimization for Google searches [as] our site is still lower on ‘Lake of the Woods’ searches.”
So, without further ado, here are five basic SEO tips:
1. Use keywords and keyword phrases appropriately in text links and image ALT tags.
2. Be sure to have good, well-written, and unique content that focuses on your keywords and key phrases.
3. Search engines want to see natural language, when considering your written content.
Don’t try to stuff your text with keywords. It won’t work.
4. Fresh content can help improve your rankings.
By adding new, useful content to your pages on a regular basis, relevancy has been added to your site in the eyes of the search engines.
5. Don’t be obsessed with page rankings. They are just one part of the ranking algorithm.
Not to mention, you can jam-pack your site with as many keywords and phrases as you want. But if users get there and you have no worthwhile content, it won’t matter.
Leanne Beck is the web development consultant and web content writer with the Times Web Design.
Contact her at 274-5373 or to see how she can get your organization up and running on the web.

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