Keep your goals in mind

It was years ago, but I still remember the fun of being a pampered six-year-old.
My baby brother was too small to play with and I was too small to baby-sit him. Thus, I had lots of time to read and play out my fantasies, and sit lazily under my favourite lilac bush and savour the fragrance.
Responsibilities came much later.
I led a very different life than that of Mary Kathlyn Wagner. At the age of six, Mary Kathlyn began cooking, cleaning, and caring for her invalid father while her mother worked 14-hour days to provide for the family.
But poor as they were, Mary Kathlyn’s mother encouraged the girl to excel in everything from school work to selling Girl Scout cookies. And almost daily she told her daughter, “You can do it.”
With that work ethic and motivation from her mother, Mary Kay, as she was later called, became one of the most successful businesswomen in this continent.
When Mary Kay died last week at the age of 83, she had built a billion-dollar beauty empire and motivated hundreds of thousands around the world.
Her son said, “The world has lost one of its greatest champions of women and one of the most loving and inspirational business leaders.” An accolade that hundreds of thousands of women echo.
It all started with a sales job that Mary Kay took to support her three children after her first husband left her. She sold Stanley Home Products at parties in women’s homes in 1938. To motivate herself, she used to write weekly sales goals in soap on her bathroom mirror.
As her career grew, she became national sales director for World Gifts. In 1963, she quit this company when a man whom she had trained was promoted to be her supervisor and was paid twice as much as she was.
After 25 years in sales, Mary Kay knew how difficult it was for women to rise in the business world and decided to write a how-to career book for women.
As she wrote, she began asking herself, “Why are you theorizing about a dream company? Why don’t you just start one?”
With her savings of $5,000, she bought a formulation for a skin-care cream and began marketing “Beauty by Mary Kay.”
Her goal was to empower women so they wouldn’t have to work 14-hour days for a pittance like her mother did. In 1974, she told the Dallas Morning News, “I couldn’t believe God meant a woman’s brain to bring 50 cents on the dollar.”
The company grew from a sales force of 11 in 1963 to more than 850,000 in 37 countries last year. Mary Kay’s fans say she enriched women’s lives at a time when it was difficult for them to succeed in the corporate world.
Mary Kay expected her sales associates to work hard. For their hard work, they were awarded dream vacations, diamond rings, furs, and pink Cadillacs. “Recognition is the key [for success], said Mary Kay.
Mary Kay proved that nothing is impossible if you have the will to succeed. From the time she began writing her goals in soap on her bathroom mirror, she kept her vision in mind. And she always remembered her mother’s words, “You can do it.”
So what goals do you have? Write those goals down, keep your vision in mind, and remember “You can do it.”
Marie Snider is an award-winning health care writer and syndicated columnist.

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