Falls colours should be promoted

In the newspaper business, we always have told our customers that colour sells.
Adding just a single colour to an ad increased the potential that it would be read by an increase of 50 percent. Putting something into the full rainbow of colours, almost every reader of a newspaper would be attracted to the advertisement.
Similarly, the difference between a black-and-white photograph and one in full colour is astronomical in increased attention.
I was reminded of this on my recent vacation across Ontario and the New England states.
As my wife and I drove from Parry Sound to Ottawa through Algonquin Provincial Park, we were amazed by the number of tour buses that were parked at pull-offs on the highway with hundreds of camera-toting tourists photographing the rich red, orange, and yellow colours of the hills.
Lit by a brilliant sun, and offset by a cloudless blue sky, the leaves were breath-taking. I had never seen the red forests of Ontario before and found myself overwhelmed by the colour.
As we booked rooms through the New England states, we learned that they have three seasons. The first is off-season, falling from the last week of October through to almost Christmas, and again in March, April, and May.
It is followed by high season, running from the first week of May through to the second week of September, and again at Christmas and the ski season.
And then they have the leaf season from the third weekend of September through the third week of October. The leaf season demands room rates that are 20 percent greater than high season.
Tourism expands as the U.S. nation gravitates to the New England states to experience the colours of the hills of Vermont, New Hampshire, northern New York, Maine, and Massachusetts.
When you leave the interstate highways and travel the smaller ones, you again see the tourist buses. Parking lots of bed-and-breakfasts, motels, restaurants, and hotels were filled with cars from every state in the union.
We even saw a plate from Hawaii.
This year, the leaves were about a week late due to the warm weather. As such, the hills were just beginning to change from a deep forest green to shades of red and orange.
The rolling hills of colour in Algonquin Park and the Northern Applachians are sold to attract tourists. Yet travelling between Sault Ste. Marie and Thunder Bay, those hills were ablaze in yellow—and the yellows against the blue skies or the blue waters of Lake Superior were breath-taking.
I remember growing up and every September there was a car ride to Nestor Falls to enjoy the colours of the leaves or our area. The ride included a stop for a meal at the Sabaskong dining room at Helliar’s Resort and then coming home.
It was always spectacular, and a trip that was looked forward to by our family.
I think we often forget about the beauty of our region, and have to be reminded of it by visiting and experiencing other regions of the country.
Should we be promoting the colours of our region?

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