Delivering more than promised

This is an e-mail that John McTaggart received from an associate with Source for Sports in Belle River, Ont.
Hi John,
We were able to all gather at the local watering hole and watch your live stream for the gold-medal game. I think our boys might have stole that last game.
All I heard the week before the tournament was complaining about how much travel was involved to get there. Now all I’m hearing is how beautiful your town is and what great hosts your community was to all the teams.
Hats off to your town!!!
See you in July!
Dave
The OFSAA committee did a great job of hosting the all-Ontario boys’ hockey tournament last week and should be commended for its success in promoting Fort Frances and district as a wonderful, friendly community to visit and to live in.
Rob Levy in “Rob Levy Vlogs” posted a video that has been watched more than 55,000 times across the world. It, too, paints Fort Frances with a “Gold Brush” for hospitality (Rob had travelled with the Forest Hill Collegiate Team to the tournament).
Using a drone and other tools, Rob did a tremendous job promoting our community. The video tours the community and the rinks, and speaks with people around the community.
Two videos were produced (the second one promotes the travel to the community and the Forest Hill games).
Hotels filled up. Restaurants were jammed noon and night. Good crowds also attended the games at “The Duke” and the Emo-La Vallee arena.
The local Economic Development Advisory Committee, as a strategic initiative, last year invested in funds to promote sports tourism here. One of the partners was the OFSAA committee.
Another is the Early Iron Club that is hosting a big gathering in Fort Frances this summer.
Then next winter, Fort Frances will host the OFSAA boys’ and girls’ curling championships. Both promise to bring more attention to Fort Frances, the district, and its wonderful citizens.
Not to be outdone, our community again will host the dragon boat festival and the Fort Frances Canadian Bass Championship. Emo and Rainy River will host walleye tournaments that attract participants and spectators from beyond the district.
All of these events are volunteer driven.
A mother who had come to Fort Frances to watch her boys compete in the hockey tournament told a ticket-seller: “I thought that someone had paid to cheer on her boys’ team. And then I watched the school classroom with banners and signs cheering.
“I was so surprised by the commitment of the community in the way everyone was so friendly and supportive.”
Businesses went out of their way to respond to the teams’ and players’ needs.
It is not an isolated story. In sales, when you deliver more than you promise, the customer feels really good. Well, the OFSAA committee and the community delivered more than what any team expected in coming to Fort Frances for the tournament.
The committee has set a new standard for future events. It is now a trove of information on how to hold a successful sports event.
What other sporting opportunities can the district attract?

Facebooktwitterredditpinterestlinkedinmail