Thursday, July 24, 2014


Big Lake Ontario shark hoax shows risks posed by viral marketing, experts say

TORONTO — An online video hoax of a shark in Lake Ontario that caused real-world consternation this past week demonstrates the attention-grabbing risks marketers are taking in an increasingly media-fractured universe, experts say.
The problem, they say, is efforts to stand out from the crowd via “prankvertising” or “guerrilla” marketing can easily backfire.

Nations hiding increased use of private companies for digital snooping on citizens

GENEVA — Governments on every continent are hiding an increasing reliance on private companies to snoop on citizens’ digital lives, the U.N. human rights office said Wednesday.

Space station shipment launched from Virginia, astronauts getting food, stink-free gym outfits

CAPE CANAVERAL, Fla. — A commercial cargo ship rocketed toward the International Space Station on Sunday, carrying food, science samples and new odour-resistant gym clothes for the resident crew.
Orbital Sciences Corp. launched its Cygnus capsule from the Virginia coast, its third space station delivery for NASA.

Robots out to conquer soccer

PHILADELPHIA—When robots first started playing soccer, it was a challenge for them just to see the ball.
And to stay upright.
But the machines participating in this month’s international RoboCup tournament are making passes and scoring points.
Their ultimate goal? To beat the human World Cup champs within the next 35 years.

LG Display unveils 18-inch flexible display that can be rolled into a cylinder form

SEOUL, South Korea — LG Display Co. has developed an 18-inch flexible display that can be rolled into the shape of a thin cylinder, a step toward making a large display for flexible TVs.
The South Korean display panel maker said Friday the flexible display has a resolution of 1200 pixels by 810 pixels and maintains its function when it is rolled up.

Idaho inventor pushes solar panels not for roofs, but for driveways, sidewalks, highways

SPOKANE, Wash. — The solar panels that Idaho inventor Scott Brusaw has built aren’t meant for rooftops. They are meant for roads, driveways, parking lots, bike trails and, eventually, highways.
Brusaw, an electrical engineer, says the hexagon-shaped panels can withstand the wear and tear that comes from inclement weather and vehicles, big and small, to generate electricity.

Toronto team, known for human-powered helicopter, aims for land speed record

TORONTO — The Canadian team that made an aviation breakthrough last year is trying for a new milestone — the land speed record for a human-powered vehicle.
The Toronto-based team, AeroVelo, is best known for making the first practical human-powered helicopter last year, taking home a $250,000 prize that went unclaimed for 33 years.

MIT’s FingerReader device helps people with vision impairment read with the swipe of a finger

CAMBRIDGE, Mass. — Scientists at the Massachusetts Institute of Technology are developing an audio reading device to be worn on the index finger of people whose vision is impaired, giving them affordable and immediate access to printed words.

Anti-spam complaints filed

TORONTO—More than 1,000 complaints have been filed since the new anti-spam law took effect Tuesday, says Manon Bombardier, the CRTC’s chief compliance and enforcement officer.
Hundreds of reports have been submitted daily at and investigators already are at work looking into whether companies have violated the new law, she noted.

Anti-spam law won’t stop flow

OTTAWA—A new anti-spam law one business group calls “heavy-handed” won’t stop the flow of all unwanted e-mails to your in-box, says a legal expert.
The Canadian Anti-Spam Legislation, known as CASL and which came into force July 1, will require businesses to obtain consent for sending “commercial electronic messages” to clients or prospective customers.

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