Re-branding project coming along
A new brand for Fort Frances will be unveiled later this spring.
Tannis Drysdale, a consultant with the Rainy River Future Development Corp., told town council last night that consulting firm Twist Marketing is nearing the completion of the brand project.
“It’s been a big project working through the community’s strengths and weaknesses, looking at our economic development plans,” she noted.
“We’ll begin spending the next few months building the launch plan and are very excited about revealing the final brand,” Drysdale added.
The aim of the re-branding project is to narrow down what truly defines the town and then utilize that with a logo, slogans, and an overall marketing philosophy to attract business investment, professionals, and tourism.
Meanwhile, Drysdale said the RRFDC, with the assistance of FedNor and the Northern Ontario Heritage Fund Corp. (NOHFC), has put forward a number of grants as well as devised a diversification plan called “The Path Forward.”
“This diversification plan is to strengthen and expand our regional economy,” she noted.
In addition, the RRFDC is working with council to identify projects that will support the community’s short- and long-term interests.
At council’s direction over the last few weeks, the RRFDC has applied to FedNor for two projects in support of the re-branding of Fort Frances.
If successful, the grants will be used for new banners at the border, as well as to update town’s website and other marketing materials.
Drysdale said the RRFDC also recently applied to the NOHFC for a nearly $10-million tile drainage and land-clearing project for area producers which, if successful, will bring much-needed investment into the district.
That, in turn, will benefit Fort Frances, too.
The RRFDC also has initiated two Northern Community Investment Readiness (NCIR) studies.
One of these is a telecommunications baseline study to determine what service is available today in Fort Frances and the district.
The second is an evaluation of the ancillary health-care and personal service sector in Fort Frances.
That study is meant to assist the RRFDC and the Fort Frances Clinic in determining new private-sector opportunities here.
Also at last night’s meeting, council:
•heard an update from Duane Hicks, president of Friends of the Fort Frances Museum, re: “Snoasis 2,” a family fun event coming up this Saturday (March 15) at the Lions Park;
•referred a letter from Iroquois Falls Mayor Gilles Forget to Premier Kathleen Wynne, re: opposition to Bill 83, to the Administration and Finance executive committee for its recommendation;
•referred a banner advertising request from the Fort Frances Aquanauts to the Administration and Finance executive committee for its recommendation;
•referred a letter from local MPP Sarah Campbell, re: the condition of winter roads in front of Columbus Place on Nelson Street, to the town’s complaints process (Campbell has asked that Public Works take extra care when plowing in front of the apartment building so resident Ron Kuharski can ride his motorized scooter to dialysis appointments at the hospital);
•approved a recommendation to serve a notice to terminate a tenancy at 501 Sixth St. W. as of Feb. 28, 2015 (the town owns this property and the cost to maintain it in 2013 was in excess of $3,180).
The site has been identified as an area ideal for Public Works gravel storage, parking for Parks and Cemeteries employees, and/or an additional garage to shelter vehicles; and
•approved travel and per diem claims for Mayor Roy Avis and Coun. Ken Perry in the amount of $1,346.85 and $1,202.85, respectively (for attendance at the annual OGRA/ROMA conference in Toronto on Feb. 23-26).