Friday, October 31, 2014

‘Monopoly’ fans vote to add cat

PAWTUCKET, R.I.—“Scottie” dog has a new nemesis in “Monopoly” after fans from more than 120 countries voted to add a cat token to the property trading board game, replacing the iron, toy maker Hasbro Inc. announced yesterday.
It was the first time that fans have had a say on which of the eight tokens to add and which one to toss.

The results were announced after passionate efforts by fans to save their favourite tokens and businesses eager to capitalize on publicity surrounding pieces that represent their products.
The shoe and the wheelbarrow had joined the iron as endangered tokens.
The online contest to change the tokens was sparked by chatter on Facebook, where “Monopoly” has more than 10 million fans.
The vote on Facebook closed just before midnight on Tuesday.
The initiative was intended to ensure that a game created nearly eight decades ago remains relevant and engaging to fans today.
The tokens have changed quite a lot since Parker Brothers bought the game from its original designer in 1935.
Other pieces that contested for a spot on “Monopoly” included a robot, diamond ring, helicopter, and guitar.
“We put five new tokens out for our fans to vote on and there were a lot of fans of the many different tokens,” said Jonathan Berkowitz, vice-president for Hasbro gaming marketing.
“But I think there were a lot of cat-lovers in the world that reached out and voted for the cat to be the new token for ‘Monopoly.’”
The Scottie dog was the most popular of the classic tokens, and received 29 percent of the vote, the company said.
The iron got the least votes.
The cat, which has no name, received 31 percent of votes for new tokens.
Monopoly’s iconic tokens originated when the niece of game creator Charles Darrow suggested using charms from her charm bracelet for tokens.
The game is based on the streets of the casino town of Atlantic City, N.J., and it has sold more than 275 million units worldwide.
Versions of “Monopoly” with the new token will come out later this year.

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